Netflix on iTV?

Bloomberg is reporting that “iTV” (for lack of a better name) will feature a Netflix streaming app. Man, I really hope that’s true. Now that there’s a Netflix app for the iPhone and iPad, there’s no reason to think there couldn’t be one for iTV, assuming the rumors of the iTV are true. I guess licensing restrictions are the main reason it wouldn’t happen.

I have several Netflix-capable devices, and all of them have some minor drawback (XBox 360 is too loud; TiVo is too clunky; PS3 requires a disc), so I hope this solution ends up being really solid.