​"Comixology cuts Apple, Google out of digital-comics kickback"

The title of this article suggest that Apple and Google’s fee is a “kickback”–note the negative connotation–rather than a distribution fee or similar.

“As we move to complete the acquisition with Amazon, we are shifting to the Web-based purchasing model they’ve successfully used with Kindle, which we expect will allow us to strike the best balance between prices, selection and customer experience,” he said.

I fail to see how those three things have been positively affected at all, except “customer experience”, which is now markedly worse.