“As more viewers cut cable, what will happen to sports?”
To hell with ESPN and their sky-high fees. As one who watches rarely watches ESPN, I’d certainly like to be able to opt out. I say they should be treated as the premium channel they obviously are, and be unbundled from the rest of cable. Like HBO or Showtime, people who want that premium content should get a package that includes ESPN at an extra cost, and the rest should get a break.
Of course, that last part is the kicker: you know the rest of us wouldn’t actually get the price break; the cable companies would keep rates the same and raise them on the sports lovers. Our options for cable suck. This industry needs competition.