Interesting analysis. I’m not sure what would happen with Apple TV in this case, since other app makers/content providers whom compete with Netflix might not want to make an app for their competitors box. In any case, it does seem that Apple’s TV strategy isn’t quite working, and this might make an interesting way in. They could operate Netflix as an independent subsidiary, pumping in backing capital for original content, and simply have their content in the Apple TV like the others. Netflix has a strong enough brand that Apple wouldn’t want to change it anyway.